Few tools are as powerful as publications for uniting professions and keeping members close. Yet many association publications do not reach their potential for serving members or generating financial resources. Transform your publications into vibrant, profitable information sources and advertising vehicles with SupportSmiths’ suite of editorial and publishing services. We help you:
YOUR PUBLICATIONS
POWER UP
Deliver timely, on-target content. We’ll help you fine-tune your editorial product so that your publication is respected as the absolute “must-read” in the market, performs at or near the top in independent readership studies, and increases your association’s reputation as an information source.
Analyze, segment and right-size your publication’s circulation to maximize its ad-delivery power, enable micro-targeting and draw new members to your organization.
Drive home your “best in market” value proposition by adding high-tech tools that connect the impact of their advertising investment directly back to your publication.
Power up your promotion so that vendors fully understand the effectiveness of your publication and also comprehend their ad opportunities early enough to plan in advance.
Empower your sales team with proven tools to efficiently identify prospects andeffectively communicate
with them about their opportunities, maximizing your captureof available ad budgets.
Ramp up the publication’s digital presence to gain maximum page views
and effectively deliver electronic ads.
Over a 40-year period, medical publications run by the SupportSmiths’ teams
consistently won independent readership studies in their fields, frequently
by wide margins, regularly achieved sealed circulation audits, and led their
markets in ad sales revenue.